Let’s talk about brand loyalty. There’s a lot out there about whether sticking to one brand of skincare or makeup products is beneficial, or if it’s a marketing ploy aimed at getting you to spend more money. I think the truth falls somewhere in between. Yes, there’s a benefit to knowing that a range of products is specifically formulated to work together – you don’t have to worry about messy and potentially dangerous ingredient reactions, you should have a lower risk of allergic reaction, and all your products will look good when displayed together on your bathroom shelf (it’s a valid reason, I promise.) But there are times when brand loyalty can go too far. You should never settle for less than stellar products simply because you like a particular brand. I personally use a myriad of brands when it comes to styling my hair, but stick to one brand, Glossier, for my skincare. Up until recently, my makeup routine consisted of a blend of multiple brands, and it still does for formal occasions or nights out. However, I’m happy to say that for day-to-day use I’ve finally found a brand that offers a high quality range of products that I can use exclusively to create my perfect daily makeup look.
I’m talking about Stowaway. This niche brand has everything you need to create a complete makeup look, and all of their products are stellar. Plus, everything they make is “right sized” meaning that it’s all designed to be used prior to expiration. Now there’s no excuse for using five year old foundation or potentially hazardous mascara! Now, for the rundown of all their products:
When it comes to complexion, Stowaway offers a BB Cream foundation and a concealer. The Radiant Complexion Beauty Balm is the only BB Cream I’ve ever liked. It’s got a wonderfully natural dewy finish (that never looks greasy) and covers more than your average balm. Plus, it’s one of the few niche cosmetic foundations that comes in a shade pale enough for me. The Creaseless Concealer is nothing short of miraculous. The teeniest drop can cover my under-eye area and any blemishes or redness I’m dealing with. And it lasts ALL DAY LONG without fading, melting, or creasing. My skin has literally never looked more perfect.
The next part of Stowaway’s product line is their Cheek & Lip Rouge. This is a cream blush that has a beautiful translucence and blends like a dream. When dabbed into your cheek bones it creates a beautifully natural flush that’s ridiculously pretty. When dabbed onto lips it acts as a stain that’s slightly matte. It’s truly a versatile product. It comes in 3 shades: Cantaloupe – a bright orangey coral that’s great for summer, Peony – the most beautiful popping pink that looks seriously youthful, and Burnt Rose – a deep, dusty red that’s incredibly elegant and perfect for evenings.
When it comes to eyes, Stowaway offers eyeliner and mascara. This is why I say the brand is perfect for everyday looks, but you might want to switch it up a bit for evenings. Their Effortless Eyeliner is teeny tiny, making it perfect for tightlining. It comes in tow shades: Jet – a deep black, and Spice – a tawny brown. The liner glides on smoothly and dries to waterproof in only thirty seconds (so smudge quickly if you like a bit of smoke) making it perfect for running around in the heat of summer. My only issue with the liner is that it doesn’t apply well to the waterline, but I tend to only line a bit of my lower lashline during the day so it all works out for me.
In terms of mascara, you have two options. Their Extreme Lash Mascara is really cool. It’s a lengthening mascara that is made without thickening fibers. This means that it defines and lifts your lashes giving you a baby-like look that’s both natural and alluring. Their Defined Lash Mascara uses massive amounts of tiny fibers to build, thicken and define individual lashes so that your lashes look plump and glamorous. It’s perfect for an understated touch of femininity.
Last is lipstick. Stowaway’s Creme Lipstick is richly pigmented, long lasting, and intensely hydrating. The extra small size ensures that you can fit it into even the smallest even clutch so that you never have to go without a touch up. With seven colors, you’re sure to find one you love:
- Peony: This popping pink is my absolute favorite shade that Stowaway offers. It’s bright, fresh, and makes me want to smile.
- Scarlett: A bright orange based red that will make everyone stop and take note.
- Fig: A deep berry that looks ultra luscious.
- Cranberry: A vampy, blood red that is perfect for events after dark.
- Raspberry: A darker, berry pink that’s great for brunches and afternoon shopping runs around town.
- Muted Plum: Perfect for a natural lip look this flushed shade is my go to for the day-to-day grind.
- Champagne: This is the only color I didn’t like, because it made me look slightly dead. It’s a true nude skin tone, but was too yellow for my skin tone. Olive toned girls will like this one though!
So there you have it. If you want to give it a try, click here for a free mascara with your purchase of The Stowaway Kit, which includes the Radiant Complexion BB Cream, Creaseless Concealer, Cheek & Lip Rouge, Creme Lipstick, Effortless Eyeliner, and Defined Lash Mascara. Don’t forget that Stowaway also offers subscription services so you’ll never have to rush to the store for mascara again. Additionally, for those eco-conscious readers, Stowaway offers a Recycling Service that will safely dispose of your finished products AND give you $5 for every 3 products you send back for recycling! What more can you ask for?